A conceptual and literary approach to gastrodiplomacy as a destination branding driver

Abstract

This article analyses and describes the different conceptual terms used in gastronomy to under‑ stand it as an art and way of promoting a region or a destination, as a tool for cultural diplomacy, now known as gastro‑diplomacy. The central axis of the article studies and researches the main agents in the sector and the different strategies that can be carried out to improve this field. In the conclusions, we offer some reflec‑ tions on trends in gastronomy, tourism, culture, and society.