User experience is critical for the success of new services based on novel technologies. This paper analyzes user experience design for new services with the use case of behavior observation of smartphone-signage collaboration in public spaces. We employ the AIDA model with its four steps of attention, interest, desire, and action, to analyze the observation results of user behaviors in a public exhibition space.
CITATION STYLE
Ihara, M., Adachi, T., & Watanabe, H. (2017). Designing user experiences of novel technologies. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 10289 LNCS, pp. 233–240). Springer Verlag. https://doi.org/10.1007/978-3-319-58637-3_18
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