This pilot study explores the relationships between students’ attitudes toward the environment and their willingness to switch to environmentally safe products. Results indicate a weak to moderate (but positive) relationship. The study concludes with implications and directions for future research.
CITATION STYLE
Butaney, G. T., & Campbell, L. (2015). Examining a Ititudes and Purchase Intentions of Students Towards Environmentally Safe Products. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 1–6). Springer Nature. https://doi.org/10.1007/978-3-319-13159-7_1
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