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Host Country Institutional Factors as Determinants of Direct Selling Industry Success

Springer Nature, (2015), 24
DOI: 10.1007/978-3-319-10873-5_18
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Abstract

Direct selling firms must consider international expansion for long term survival (Franco 2010). The international direct selling industry is $114 billion in sales with 62.7 million salespeople. Direct selling has been described as a self-employed, entrepreneurial activity that leverages network forms of social capital through membership in social structures in a person to person selling environment.

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APA

Ragland, C. B. (2015). Host Country Institutional Factors as Determinants of Direct Selling Industry Success. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 24). Springer Nature. https://doi.org/10.1007/978-3-319-10873-5_18

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