Culture and communication are the soft tans which impact how the organization thinks, feels, and adjusts to the transformed process and makes them vital in the “Process Tangram.” Transformation requires people to adapt to the changing environment. Culture and communication help in achieving the same. Culture is divided into value system, organization structure, motivation, change management, conflict management, and capability development. Communication is divided into engagement strategy, stakeholder analysis, communication plan, identification of barriers to communication, communication package, and feedback and evaluation.
CITATION STYLE
Sharma, C. (2015). Culture and Communication. In Management for Professionals (Vol. Part F494, pp. 57–76). Springer Nature. https://doi.org/10.1007/978-81-322-2349-8_3
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