Assessing the New Product Development Process for the Industrial Decarbonization of Sustainable Economies

Abstract

This study aims to find out the significant stages of new product development process for the industrial decarbonization of sustainable economies by using interval type-2 (IT2) fuzzy decision-making trial and evaluation laboratory (DEMATEL). The findings demonstrate that commercialization is the most significant process of new product generation process of industrial decarbonization. Moreover, it is also concluded that with respect to the sub-criteria, cost analysis, and performance evaluation have the highest weights. An effective cost analysis is required in the new product development process. The costs of the product development process can in some cases be much higher than anticipated. This situation eliminates the effectiveness of the newly developed product. In this context, companies need to make the necessary plans for the costs of these new products correctly. On the other hand, it is important to follow the costs in detail during the process. Otherwise, the product that does not provide a cost advantage will not be preferred by industrial companies. This will cause the actions to be taken to reduce carbon emissions to fail.