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Characteristics of Tourism and Hospitality Marketing

  • George R
Springer International Publishing, (2021), 33-61
DOI: 10.1007/978-3-030-64111-5_2
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Abstract

… As we can see from the characteristics discussed above and the services marketing triangle, the … We also looked at the concept of the services marketing triangle and various marketing …

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APA

George, R. (2021). Characteristics of Tourism and Hospitality Marketing. In Marketing Tourism and Hospitality (pp. 33–61). Springer International Publishing. https://doi.org/10.1007/978-3-030-64111-5_2

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