The brain and the neurosciences may be an unexplored field for many readers and so we aim in this chapter to jump into some of the specifics of the brain: to understand how it develops, how it functions and what this means for us. We will start with a very brief history of neuroscience before moving into the brain and its formation and functioning. We will then throw a spotlight on the technology that is driving the research before moving in to some specifics of brain functions that have a key impact on business and how we operate.
CITATION STYLE
Ghadiri, A., Habermacher, A., & Peters, T. (2012). Neuroscience for Business (pp. 17–53). https://doi.org/10.1007/978-3-642-30165-0_2
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