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Software review: The components of a marketing automation solution in a multi-channel real-time environment

  • Doyle S
Journal of Database Marketing & Customer Strategy Management (2000) 8(1) 87-92
DOI: 10.1057/palgrave.jdm.3240021
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Abstract

This paper describes the key components of a marketing automation solution. It aims to provide a framework for discussion on the components needed to support the marketing function in a multi-channel, real-time environment.

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APA

Doyle, S. (2000). Software review: The components of a marketing automation solution in a multi-channel real-time environment. Journal of Database Marketing & Customer Strategy Management, 8(1), 87–92. https://doi.org/10.1057/palgrave.jdm.3240021

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