Motivations and Inhibitions Behind the Adoption and Continuous Use of IoT Wearable Devices: Exploring and Comparing Three Major Frameworks

Abstract

The recent growth of IoT and connected objects has given birth to a market characterized by innovative offerings and new consumer behaviors. In this framework, this paper considers the specific case of the adoption and continuous use of IoT wearable devices. The literature proposes three main theoretical models: Diffusion of Innovations theory (DOI), Theory of Planned Behavior (TPB), and Technology Acceptance Model (TAM). Through a qualitative exploratory research based on 51 in-depth interviews, we try to understand the motivations and inhibitions behind the adoption and continuous use of these new products. The findings of qualitative interviews allowed us to compare the main theoretical models available in the literature and to propose an enhanced framework adapted to the specific case of IoT wearable devices.