The innovation application on Batik craft products in the New Normal Era in Indonesia: Does it have an impact?

Abstract

The purpose of this study is to find out whether the new normal era set by the Indonesian government has an impact on efforts to apply innovation in handicraft products to batik craftsmen. The traditional batik industry in Tuban, East Java was chosen as an example of a case because it is considered to represent other traditional batik industries in Java Island. In the previous study, the strategy of applying the innovation for batik has been carried out successfully using the diffusion of the innovation theory approach by providing an experimental assignment of the innovation application. This study was conducted by analyzing the factors considered as a source of inhibiting the transfer of innovation and its impact using a combination of the design thinking approach and diffusion of innovation ideas. This is useful as one of the solutions today to prepare for the continuation of innovation in the midst of the post-COVID-19 pandemic.