M-commerce is a fast growing activity whose importance was acknowledged very soon by both managers and researchers (Balasubramanian et al 2002; Dholakia and Dholakia 2004). Models have been proposed to better understand the determinants of the intention to m-shop. Most of them have been based on mobile phones (Kleijnen et al. 2007; Ko et al. 2009) whereas smartphones have many other functionalities especially the applications (apps) which are changing totally the face of m-commerce. The purpose of this research is to develop and test a model of the determinants of m-shopping in the context of smartphone use. The contribution of this model lies in the consideration of these technological evolutions and of their impact on mobile shopping experience.
CITATION STYLE
Cliquet, G., Gonzalez, C., Huré, E., & Picot-Coupey, K. (2015). From Mobile Phone to Smartphone: What’s New About M-Shopping? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 199–202). Springer Nature. https://doi.org/10.1007/978-3-319-10951-0_72
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