If you build it right, they will engage: A study of antecedent conditions of customer engagement

Vivek, S. D., Beatty, S. E., & Hazod, M. (2017). If you build it right, they will engage: A study of antecedent conditions of customer engagement. In Customer Engagement Marketing (pp. 31–51). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_2