The relationships between customer brand engagement in social media and share of Wallet

Karjaluoto, H., Munnukka, J., & Tiensuu, S. (2016). The relationships between customer brand engagement in social media and share of Wallet. In Lecture Notes in Information Systems and Organisation (Vol. 19, pp. 173–186). Springer Heidelberg. https://doi.org/10.1007/978-3-319-38974-5_14