Skip to main content
Book Chapter

Sponsorship in Professional Road Cycling

  • Lagae W
DOI: 10.1007/978-3-031-11258-4_4
N/ACitations
Citations of this article
3Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Sport sponsorship is any commercial agreement by which a sponsor contractually provides financing or other support in order to establish an association between the sponsor’s image, brands, or products and a sport sponsorship property in return for rights to...

Cite

CITATION STYLE

APA

Lagae, W. (2022). Sponsorship in Professional Road Cycling (pp. 69–89). https://doi.org/10.1007/978-3-031-11258-4_4

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free