The improvement of news communication mode by data mining and visualization technology

Abstract

With the development of technologies, the emergence of the data mining and the visualization technology is quietly affecting people’s daily life. How to make better use of this technology to make rational use of the information has become a problem faced by all walks of life. At the same time, the mode of news communication has also changed, from the contents of the report and the ways of presentation to the production process. Based on this, this paper studies the improvement of the news communication mode by the data mining and the visualization technology from the aspects of accelerating the process of the media integration, using the social TV products to attract audiences, the digital communication and the network communication, strengthening the visual news communication, and increasing the interactive participation and so on. The use of the data mining and the visualization technology for the traditional news communication has brought a new revolution, and also has brought new vitality for the impact of the new media in the declining news industry.