Abstract
Emotions play an important role in risk perception. There are many ways in which users’ personal feelings can impact their evaluation of and reaction to product risks. Strong emotions and overall affect can influence behavior and decision-making in a manner distinct from related stimuli. In order to explore this relationship, the process of risk-benefit analysis is observed through an evaluation of several different activities and products, such as adrenaline sports, gambling, and smoking.
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CITATION STYLE
Huyen, C., Vredenburgh, A. N., Zackowitz, I. B., & Vredenburgh, A. G. (2018). Role of emotions in risk perception. In Advances in Intelligent Systems and Computing (Vol. 604, pp. 133–143). Springer Verlag. https://doi.org/10.1007/978-3-319-60525-8_14
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