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Marketing the Tourism Product

  • Jeffries D
Palgrave Macmillan UK, (1990), 26-34
DOI: 10.1007/978-1-349-11687-4_3
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Abstract

… which do not have marketing specialists is held by the owners and/or managers. In larger … management, finance, production and marketing. It is not usually exclusively a marketing …

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APA

Jeffries, D. (1990). Marketing the Tourism Product. In Horwath Book of Tourism (pp. 26–34). Palgrave Macmillan UK. https://doi.org/10.1007/978-1-349-11687-4_3

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