The 2013 Abacus Annual Trends Report is designed to give a view into consumer spending patterns in the UK home shopping market. This report was made possible by the collaboration of direct commerce businesses that willingly shared their full transactional databases with the Abacus Alliance. This article summarises the key findings from the report; to view the full report please visit http://www.abacusdirect.com. © 2013 Macmillan Publishers Ltd.
CITATION STYLE
Masnaghetti, M. (2013). Highlights from the 2013 Abacus Annual Trends Report. Journal of Direct, Data and Digital Marketing Practice, 15(1), 71–76. https://doi.org/10.1057/dddmp.2013.44
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