Abstract
Cultural distance and psychic distance are two concepts that are widely used in the literature. A large number of studies use both concepts interchangeably with no clear distinction between them. A new model is proposed and empirically tested which shows that both concepts are conceptually different.
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APA
Sousa, C. P., & Bradley, F. (2015). Cultural Distance and Psychic Distance: A Theoretical Model and Empirical Assessment. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 92–97). Springer Nature. https://doi.org/10.1007/978-3-319-11845-1_36
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