For undergraduate and graduate courses in electronic commerce, this textbook offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world and global economy.
CITATION STYLE
Turban, E., King, D., Lee, J. K., Liang, T.-P., & Turban, D. C. (2015). Social Enterprise and Other Social Commerce Topics (pp. 365–400). https://doi.org/10.1007/978-3-319-10091-3_8
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