Barriers of venturing into Facebook commerce among SMEs

Abstract

The study investigates the barriers of venturing to Facebook commerce among small and medium entrepreneurs. A total of 134 small and medium entrepreneurs were involved in this study. The study revealed that the perceived risk and the personal characteristics of the entrepreneurs are the major factors that prevent them from venturing into Facebook commerce. This study will help the government to formulate more policies to provide assurance of more security policies that can encourage small and medium enterprises to explore Facebook commerce in the global marketplace.