The cognitive airport signage system design: Comparative case study between american airport and Chinese airport

Abstract

This paper researches the airport signage system design based on human cognition. Taking American airport of San Francisco, Los Angeles and Chinese airport of Hong Kong, Chong Qing as case studies to compare the difference of signage design in form, color matching, icon, intelligent map design, and the evaluate the visibility, legibility, readability cognition items in these four airports by passenger questionnaire and interview. Getting out the results that the Hong Kong airport signage cognition evaluation score is the highest and the lowest one Los Angeles airport signage. The reason is Hong Kong airport alternative horizontal and vertical signage design form of appropriating ergonomics size and color. The problem in Los Angeles airport signage is the weak visibility of narrow striped horizontal signage form. And in the future intelligent map will be applied more as its high efficiency of navigation information providing.