This paper discusses the rise in importance of tourism to the Western Australian economy, and the need for greater marketing activity by government and marketing sensitive policy communities. Details of the campaign’s planning and progress to date are given, centering on the controversial role of the supermodel, Elle Macpherson.
CITATION STYLE
McMahon, L. (2015). Tourism Marketing and Public Policy in Australia: The Case of Brand Wa. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 75–79). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_16
Mendeley helps you to discover research relevant for your work.