Engaging Generation Z: A Case Study on Motivating the Post-Millennial Traditional College Student in the Classroom

Abstract

Student engagement among the Post-Millennial college student has become a greater problem due to technology and instant gratification. Research shows that student engagement is linked to student learning, and therefore, it is essential that professors find improved techniques to reconnect with today’s student. Based on Generational Theory, which states that groups within a certain span of time share certain traits, it is determined that Generation Z (those born between 1995-2010) is unlike any other generation before them. The purpose of this research study was to learn what would engage and disengage Generation Z students in the classroom.Twelve undergraduate students enrolled in general education classes at a single college were chosen. A single case qualitative case study including journals, interviews, field notes, audiotapes, a personal reflection, and classroom observation were used. The assumption was the dissemination of information in the form of mere lecture is not the most effective way of stimulating engagement. This is determined to a point. Lecture delivered with passion and stories did produce a sense of engagement. Relationship is also key, as Post-Millennials want authentic professors who are open to their different opinions. The findings from this study show that relationship, passion, active teaching, and applied learning are all ways in which a professor may be able to connect and engage with his or her class