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Digital Immigrants und Digital Natives – Neue Evolutionsformen der Spezies „Kunde“

  • Skibicki K
  • Mühlenbeck F
Springer Fachmedien Wiesbaden, (2014), 163-176
DOI: 10.1007/978-3-658-00625-9_12
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Skibicki, K., & Mühlenbeck, F. (2014). Digital Immigrants und Digital Natives – Neue Evolutionsformen der Spezies „Kunde“. In Zielgruppen im Konsumentenmarketing (pp. 163–176). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-00625-9_12

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