The Digital Transformation Social Mindset

Abstract

This chapter aims to illustrate that there is a social value of Digital Transformation that has to be pursued in coordination with an economic value. The Digital Transformation Social Mindset (DTSM) is a new way to innovate in a complex and dynamic environment; it is an adaptive, flexible, imaginative mindset to cope with the dynamic complexity of the digital-analogic environment. The DTSM is keen on balancing technology with human, profit with planet, business with people. In one word, it is a mindset for a sustainable transformation. To define the DTSM, we may say that it is ‘the social value of DT, aiming to generate a sustainable innovation and supporting a new social role of institutions. In a Digital Sociology perspective, the DTSM is a transformational mindset providing new visions, values, and abilities to dynamically analyse the context and to courageously challenge the status quo. It generates innovation based on sociality by connecting people and technology to create social value that is aware of the environment, of ethical values, of women, and future generations’.