The implementation of internal communication system as a way to company efficiency

Abstract

The paper focuses on the management of internal communication inasmuch it can influencecompany efficiency and competitiveness in the current global business market. Theimplementation of internal communication strategies can be a way to enhance company efficiencyand it can also increase and support engagement of employees in everyday company operationsand connect the employees expectations and increase their morale. On the other hand, inefficientcommunication is a stress factor paralysing the key functions in a company structure and itsstrategy. The conducted research has proved the crucial role of internal communication inproducing superior financial results and the implementation of internal communication into strategicmanagement is considered to be a necessary condition for efficient internal communication in anycompany operating in the global market. The implementation of internal communication intostrategic management of the company means accepting the importance of staff as communicatorsand partners and thus seeing them as the most important asset for the company. The conductedresearch carried out in 252 companies operating in the Czech market has shown that strategic andsystematic internal communication is important for the company profitability and itscompetitiveness. Small companies do not focus on internal communication as such and solve thecommunication issues intuitively and ad hoc, however, it is important to set certain strategies ofinternal communication into a company management so that the problems of insufficientcommunication are eliminated as much as possible. The research has proved that in thecompanies which systematically manage their internal communication the efficiency evaluation ofthe internal communication is significantly higher than in the ones which do not manage theirinternal communication systematically, and in the companies which include internal communicationin their strategic management the evaluation of efficiency of internal communication is significantlyhigher than in other companies.