This article reviews recent consumer research on what drives consumers to purchase (or not to purchase) luxury products. We discuss the various types of psychological processes, situational influences and individual differences that impact the decision to buy luxury goods and highlight a few gaps in the literature worthy of further investigation.
CITATION STYLE
Morrin, M. (2012). Why buy luxury? Insights from consumer research. In Global Luxury Trends: Innovative Strategies for Emerging Markets (pp. 224–241). Palgrave Macmillan. https://doi.org/10.1057/9781137287397_17
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