Social Commerce: Foundations, Social Marketing, and Advertising

Abstract

Upon completion of this chapter, you will be able to:1.Define social commerce and describe its roots and evolution.2.Describe the scope, drivers, and content of the social commerce field.3.Summarize the benefits and limitations of social commerce.4.Describe the major models of social shopping.5.Explain how advertising and promotions are conducted in social networking environments.6.Describe how social networking can facilitate customer service, customer support, and CRM.