Analysis of Tesla’s Pricing Strategy in the Chinese Market

Abstract

As an emerging electric car brand, Tesla Motors is developing at a phenomenal pace, and its success model is worthy of deep consideration. By collecting the pricing of different models of Tesla in different periods, this study analyzes the process of Tesla from skimming pricing to penetration pricing to predatory pricing, summarizes the factors affecting Tesla's pricing in the Chinese market and its development experience in China, and tries to give specific strategies to help Tesla car companies gain the initiative in pricing, hoping to give insight and practical significance to the companies or manufacturers entering the new energy market or preparing to enter the new energy market. It is hoped that this will be of some inspiration and practical significance to enterprises or manufacturers entering or preparing to enter the new energy market.