Why Games Are Good For Business

Abstract

I always knew games had power: power to transport me to another world, power to generate deep and meaningful emotions about virtual characters, and even the power to infl uence my dreams. I count myself as extremely lucky to have grown up in what must surely be classed as one of the most exciting times in the 20th century. With the advent of the home gaming console, my world was opened up to being a world-renowned racing driver, a brawling street fi ghter, an explorer of alien worlds or an adventurer to banish evil, all from the comforts of my bedroom.