Successful Entrepreneur’s Personality Resources in Representations of University Students and Businessmen

Abstract

Personality resource of the individual as the subject of economic activity is an integral part of the human capital. The content study of the collective subjects’ representations in the process of educational and training activities gives an opportunity to estimate the personality efficiency in the future entrepreneurship, build an individual strategy of the personality adaptation to the market economy, and form the ability for the Humanities University graduate to start up a small business. The article gives a comparative analysis of representations about successful entrepreneur’s personality resource in the Humanities University graduates’ consciousness and representations of Far Eastern entrepreneurs having small businesses and foreign big business owners. The study of the personal qualities correlation structure in the respondents’ minds by means of stratification of correlation matrix method revealed differences between the three groups of responders. In the Humanities University students’ consciousness, such personal qualities of a successful entrepreneur as greed—slyness—education level and industriousness—initiative are connected at a medium level. In the small business entrepreneurs’ consciousness some other personal qualities are connected at the same (medium) level: entrepreneurial spirit—honesty and responsibility—communicability, while at a lower than medium level—responsibility—industriousness—benevolence. Big business representatives have the following variables connected at a higher than medium level: commitment to the cause—team spirit—self-confidence—ability to anticipate, patience—generosity—ability to anticipate, and at a medium level such qualities as ‘determination—adventurism’. Recommendations for building individual strategies of the future entrepreneur’s personality development in crisis economic conditions are offered.