The retail industry today is more dynamic than it has ever been. Fundamental shifts in consumer behavior over the past 15 years have led some industry experts to predict that retail will change more over the next 5 years than it has in the past century.1 In the wake of what many have referred to as the Great Recession, consumers have developed new attitudes that are having a fundamental influence on their purchase patterns and their purchasing behaviors.
CITATION STYLE
Bachrach, D. G., Ogilvie, J., Rapp, A., & Calamusa, J. (2016). Today’s Customers. In More Than a Showroom (pp. 17–38). Palgrave Macmillan US. https://doi.org/10.1057/9781137551894_2
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