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Comparative evaluation of American brands’ websites in Europe: what do they standardise?

  • Okazaki S
DUV, (2006), 379-395
DOI: 10.1007/3-8350-5702-2_20
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Okazaki, S. (2006). Comparative evaluation of American brands’ websites in Europe: what do they standardise? In International Advertising and Communication (pp. 379–395). DUV. https://doi.org/10.1007/3-8350-5702-2_20

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