Analysis of incentives to eco-driving for car rental companies’ customers

Abstract

The problem of road traffic is one of the key challenges that cities will have to deal with in the future. It is also a problem directly related to the concept of sustainable development. Reducing the negative impact of road traffic in future cities can be achieved through cooperation in the following areas: social—shaping customer behavior and habits, economic—changing attitudes towards owning a car, and environmental—aimed at reducing the vehicle’s impact on the natural environment. A literature review was used to identify the research gap concerning the impact of the incentive system on increasing the environmental performance of drivers under short-term rental. Referring to the research gap, the main goal of the article is to identify the attractiveness of eco-driving incentives for drivers under short-term rental. The study used the survey method. The study was based on 323 completed questionnaires (female—122 and male—201). The following methods were also used in the analysis of the results: Anderson–Darling, Mood’s Median test and Kruskal Wallis multiple pairwise comparisons. The evaluation of the attractiveness of the incentive to eco-driving depends on the characteristic of the client who rents the car. Thus, it is possible to shape incentive systems for car rental customers that can shape their positive behavior on the road. Among the most attractive incentives for eco-driving in a rented car are: the possibility of upgrading a car in the next rental, discount for future rental and free car-wash.