“Measuring Media Corporate Reputations” is the primal yet most common measurement communication practitioners and researchers have focused on. Dowling and Weeks recapitulate the reasons for analysing media coverage, give hands-on suggestions for an effective presentation of the media analysis and explain which action steps should be derived from its findings.
CITATION STYLE
Dowling, G., & Weeks, W. (2011). Measuring Media Corporate Reputations. In Management for Professionals (Vol. Part F381, pp. 111–125). Springer Nature. https://doi.org/10.1007/978-3-642-19266-1_12
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