Exploring Open Innovation Technologies in Creative Industries: Systematic Review and Future Research Agenda

Abstract

The main objective of this paper is to analyse application of open innovation technologies in different sectors of creative industries, e.g. architecture or performing arts. This study adapts a systematic literature review of 29 papers in order to present the state of art, provide research gaps and set up directions for future research in the area. The results obtained highlight a growing interest to the subject area and at the same time demonstrate lack of empirical studies in creative sector. Originality of this study lies in providing a new angle to existing research on open innovation. Theoretically this paper serves as a starting point for future research. Practically it can be used as a guidance for creative managers.