Using attractiveness model for actors ranking in social media networks

Abstract

Background: Influential actors detection in social media such as Twitter or Facebook can play a major role in gathering opinions on particular topics, improving the marketing efficiency, predicting the trends, etc. Proposed methods: This work aims to extend our formally defined T measure to present a new measure aiming to recognize the actor’s influence by the strength of attracting new important actors into a networked community. Therefore, we propose a model of the actor’s influence based on the attractiveness of the actor in relation to the number of other attractors with whom he/she has established connections over time. Results and conclusions: Using an empirically collected social network for the underlying graph, we have applied the above-mentioned measure of influence in order to determine optimal seeds in a simulation of influence maximization. We study our extended measure in the context of information diffusion because this measure is based on a model of actors who attract others to be active members in a community. This corresponds to the idea of the IC simulation model which is used to identify the most important spreaders in a set of actors.