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Book Chapter

The Japanese B2C Retail Industry in the Digital Age

  • Huysveld P
DOI: 10.1007/978-981-15-0327-6_5
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Abstract

This chapter shows (a) how digitalisation has impacted the way Japanese consumers behave in the B2C retail industry and (b) how successful players adapted to the new purchasing habits, technology improvements and service challenges. It will be of interest to business...

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APA

Huysveld, P. (2020). The Japanese B2C Retail Industry in the Digital Age (pp. 55–69). https://doi.org/10.1007/978-981-15-0327-6_5

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