The impact of a values-based supply chain (VBSC) on farm-level viability, sustainability and resilience: Case study evidence

Abstract

The 'Agriculture of the Middle' (AotM) development paradigm emphasises that in order to survive, family farms must transition from a supply chain approach to a values-based supply chain (VBSC) approach, involving amendments to both product type and actor dynamics within the chain. This paper presents a qualitative case study of a beef co-operative integrated to a VBSC. We use an analytical framework of viability, sustainability and resilience to analyse impacts at farm-level. Our analysis highlights a number of positive effects on farm-level viability, sustainability and resilience. These benefits stemmed largely from improvements to market orientation, price stability, and members' capacities in responding to problems. However, the autonomy of the co-operative was challenged by VBSC chain members, which impacted negatively on the stability of the co-operative.