Facial rejuvenation: A chronology of procedures

Abstract

The past decade has borne witness to a remarkable increase in the demand for facial rejuvenation [1]. Fueled in part by reality television programming and the associated increase in public familiarity with, and acceptance of, the available procedures, this trend is also a reflection of increasing life expectancies and the entrance of baby boomers into their fifth through seventh decades (40s through 60s)-a period of heightened manifestation of aging face stigmata. Indeed, this cohort, born between 1946 and 1964, [2] is characterized as being the healthiest and wealthiest generation to that time, and among the first to grow up genuinely expecting the world to improve with time [3]. It logically follows that with such optimism comes the desire to maintain a youthful countenance during the good times to come. © Springer-Verlag Berlin Heidelberg 2010.