Tourism Village Development Strategy in Mallari Village Awangpone District, Bone Regency

Abstract

Tourism development activities around tourist destinations must optimally involve the role of all existing stakeholders and related parties. The research data was collected through observation, interviews and documentation techniques. Data analysis techniques using data reduction, Data Presentation, and Conclusion Drawing. The results of this study indicate that the village government's strategy in developing a tourism village in Mallari Village, Awangpone District, is studied from four aspects, namely Accessibility, Attraction, Amenity, and Anciliary. In addition, the village government also conducts environmental mapping, both the internal and external environment. From this mapping, the village government then conducts a SWOT analysis in developing tourism villages including analyzing the SO strategy (Strength and Opportunity), ST Strategy (Strength and Threats), WO Strategy (Weakness and Opportunity), and WT Strategy (Weakness and Threats). The role of the village government involves Pokdarwis in concocting community empowerment in the development of tourist villages, namely providing debriefing and capacity building in the form of education to tourism awareness groups regarding good and correct tourism management, conducting community development and empowerment.