Towards Inclusive Social Networks for the Developing World

Abstract

Social networks (e.g. Facebook) are becoming ubiquitous, especially in the developed world. However, they rely on two fundamental assumptions (i.e., reliable Internet connectivity, literacy) that exclude scores of potential end-users, especially in the developing world. Including these potential end-users will require lifting those two assumptions. This paper is a first step towards inclusive social networks in the developing world. It proposes and validates a two-layer system architecture. The proposed architecture allows end-users to access the social network with low-end cellular phones, using voice and Short Message Service (SMS), in addition to traditional access via a computer or smart phone, using keyboards. We have built a proof of concept prototype in which poorly literate end-users are included in two simplified dedicated social networks (a small farmers’ social network and a motorcycle taxis’ social network).