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The Influence of Utilitarian and Hedonic Value to Traveler Purchase Intention at Singapore Changi Airport International

  • Yanson H
  • Rahayu A
  • Wibowo L
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (2022) 657
DOI: 10.2991/aebmr.k.220701.067
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Abstract

This study aimed at determining and analyzing the effect of utilitarian and hedonic values on the purchase intention of travelers at Changi International Airport, Singapore. This study …

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Yanson, H., Rahayu, A., & Wibowo, L. A. (2022). The Influence of Utilitarian and Hedonic Value to Traveler Purchase Intention at Singapore Changi Airport International. In Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (Vol. 657). Atlantis Press. https://doi.org/10.2991/aebmr.k.220701.067

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