Abstract
We define promotional pricing as the setting of a price on a temporary basis below the price normally charged for that good or service.1 Promotional pricing is sometimes a reaction to unforeseen circumstances, as when a downturn in demand leaves a company with excess...
Cite
CITATION STYLE
APA
Livesey, F. (1976). Promotional Pricing. In Pricing (pp. 77–82). Macmillan Education UK. https://doi.org/10.1007/978-1-349-15651-1_7
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