Consumer Acceptance of Peanut-Flavored Frozen Desserts. II. Preferred Milk Fat Level

Abstract

Peanut butter—flavored frozen desserts containing 5% peanut butter and 8, 6, and 4% levels of milk fat were evaluated by 91 consumer families (271 persons) and their reactions were analyzed statistically. Results revealed that the 8% milk fat product was preferred by the greatest number of consumers, and the preference for this product over both the 6 and 4% milk fat products was significant at the 5% level of probability. However, there was no significant difference in consumer preference for the 6 and 4% milk fat levels; for this reason a manufacturer of peanut butter-flavored frozen desserts could expect a 4% milk fat product to compete favorably with a 6% milk fat product on the consumer market. © 1969, American Dairy Science Association. All rights reserved.