Augmented Reality—A Tool for Mediated Communication: A Case Study of Teen Pregnancy in Contexts like India

Abstract

Mediated communication has shrunk the world into “customized cottages”. At the click of a button, we laugh, work, and even think together. Such digital interaction allows a fantastic mix of media usage. The best appears to be the combination of folk and mass media, where we have the intimacy and familiarity of the former and the outreach of the latter. Yet, challenges like illiteracy and problems of denial and deprivation of marginalized existence rampant in developing contexts necessitate the adoption of the futuristic “immersive technology” to communicate critical social messages.