El cuerpo femenino en la publicidad. Modelos publicitarios: entre la belleza real, la esbeltez o la anorexia

  • Cabrera García-Ochoa Y
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Abstract

It is an open debate whereby the evident fact is that the feminine models used within the discourse of advertising frequently present unhealthy features. An ever � more extreme thinness, emaciated faces and bodies surgically modified to the limit causes many people, above all adolescents, to feel dissatisfied with their bodies and to try to emulate these models. The increase in cases of patients with eating disorders at increasingly early ages contrasts with the increase in the number of children with obesity problems. How does advertising influence these illnesses that affect our bodies?

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APA

Cabrera García-Ochoa, Y. (2012). El cuerpo femenino en la publicidad. Modelos publicitarios: entre la belleza real, la esbeltez o la anorexia. Revista ICONO14. Revista Científica de Comunicación y Tecnologías Emergentes, 8(3), 223. https://doi.org/10.7195/ri14.v8i3.236

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