Optimization of plantation industry through communication management implementation (Case study)

Abstract

The oil palm plantation industry has contributed greatly to the positive growth of the Gross Domestic Product (GDP) of the agricultural sector in Indonesia. With the application of communication management, it can encourage the development of the potential of this industry in North Sumatra. Plantation organization as a framework with clear definitions of the division of tasks, authorities and responsibilities both internally and externally in a modern management system. The method of analysis in this study uses Modern Organization Theory and Analytical Hierarchy Process (AHP) method with variables covering environmental aspects, social aspects, institutional aspects, and economic aspects. This research presents a case study of Limited Liability Company Perkebunan Nusantara (PTPN) IV based in North Sumatra Province, Indonesia. This study aims to identify management problems in plantation industrial management policies to develop their potential and to analyze alternative policies in plantation management in North Sumatra.